Thursday, March 17, 2016

Virtua, Aetna to develop co-branded health plan

Aetna and Virtua Health are cooperating on a latest Accountable Care Organization led by Virtua Physician Partners, a clinically integrate system of community doctors linked with the Marlton, N.J., health system.


"We are moving toward latest arrangements that reward hospitals and doctors for offering better, more efficient care, instead than simply more care," said Michael Costa, executive director for Aetna’s New Jersey market.


Richard Miller, the president and CEO of Virtua, claimed the goal of the ACO is to give "value-based care in the South Jersey region."




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The 2 agencies are establishing co-branded commercial health care policies for businesses and customers that will be competitively priced and consists of financial incentives for contributors to make better the health care results. The Aetna Whole Health-Virtua policy will be introduced in South Jersey later this year. The policy will incorporate Virtua’s community-based health system of hospitals, outpatient services, urgent care centers, and health and wellness centers supported by the Virtua Physician Partners network of community physicians.

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