WASHINGTON: Stroll around the office or neighborhood 6 times a day, and earns $1.50 toward your health insurance. Step up activity a bit more and bring the total to $1,400 yearly.
The catch: you require wearing a special activity tracker that monitors steps taken, "intensity" levels and other physical indicators.
That is the offer in a latest insurance product marketed by UnitedHealthcare, the 2nd-largest US health insurer, one of many programs targeted at boosting physical fitness and decreasing health insurance costs for employers and workers.
"One of the largest challenges we have is how to incentivize and motivate individuals to be accountable for their own heath and well-being," stated by Steve Beecy of UnitedHealthcare.
He called the Trio Tracker device, launched with technology partner Qualcomm, "a game-changer."
Across the US, employers are stepping up the use of technology in "wellness" programs that encourage healthier lifestyles.
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