Monday, March 7, 2016

As customers shop for healthcare, HIT provides an edge

Craig Richardville observes a significant distinction between sufferers and consumers, and that distinction will have an effect on how contributors share data with them.


Richardville, senior vice president and CIO at Carolinas HealthCare System, already is adapting the way his agency is making data present to those it serves. It is a radical change in philosophy for most healthcare agencies, he considers.


“What we are seeing is various factors that have caused existing sufferers become customers of healthcare services, and now becoming true customers,” he claims. “People hope to be more mobile in acquiring their healthcare services. It becomes a very competitive atmosphere, and it will be up to us (as providers) to offer them the best value.”


The winner of the 2015 John E. Gall Jr. CIO of the year award, Richardville was in the state Las Vegas previous week to gain the honor, presented by both HIMSS and CHIME. He sees fellow CIOs and HIT executives ready to make the move into the recent age of healthcare, in which value will dictate how contributors operate.


“I think we are observing CIOs and HIT executives really transforming and becoming business leaders, concentrating on sufferers as consumers, and utilizing existing and latest technology to drive the business,” he states. “We are becoming a digital industry, no different than the economical services industry.”


Richardville noted that financial services have transitioned rapidly in the digital age, changing the way that customers interact with it and manage their financial transactions. He sees the similar future ahead for healthcare.


“We have moved into delivering services, and for IT, the objectives of the healthcare system become our goals,” he claims. “We can take advantage of the devices that are in our industry to achieve those targets and initiatives.”


Carolinas HealthCare has been utilizing the technology to make better the relationships with affiliated providers as well as sufferers. For instance, patients are better involved by offering them access to data through a single portal, now also accessible through a mobile app. They can observe data from various different information systems and care venues, without having to sign in multiple times or feeling that they are getting different views of their information.


“We are very agnostic when it comes to technology,” he states. “We are trying to create an open, transparent environment. We need to stay in touch with the sufferer and interact with them on a regular basis. We are agnostic as to whether they are using an IoS device or Android. As we are executing on this, we are initiating to see victory with managing the populations to which we have access.”


Richardville also has had opportunities to testify in Washington on HIT industry issues, and he observes recent moves by vendors and contributors on interoperability as a significant step toward making progress on the target.


“I have been on Capitol Hill a few times, and what we are beginning to see is more of a defined line of what will be done by the public sector in terms of makin policy; executing on that is up to us,” he claims. “I have had Congressmen say to me, ‘Look, government is a decade behind where the industry is—you do not need us setting standards for you. You require to assist us understand the problems and draw the line for what public policy requires to be.’ “


The problem on interoperability is clear and simple, he claims—“we do not actually want to compete on having data, but on how we use the data.”


Industry leaders require returning to what got them into healthcare in the 1st place, he advices. “It is not about the money, merely selling products like they do in the retail sector. What we are doing is affecting persons’ lives, and those of their family and friends in the community,” he concludes. “For me, it is an honor to be a part of this industry.”


No comments:

Post a Comment