Health insurers and their employer clients are covering the price of health wearables as part of an emerging trend that could benefit the insurance company if it leads to better enrollee health. And the wearable companies are already benefitting from a latest market of employers searching for healthy employees
UnitedHealth Group, the nation's greatest health insurance company, is broadening coverage to pay for wearable devices, fueling an already booming market designed to make better the consumer wellness.
It is an emerging trend that could benefit insurers who pay for health wearables as well as the companies making the tools and related technology.
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