Friday, March 11, 2016

The Healthcare Organization Is Last to Be Customer-First in this Era


We have all seen the ways that Uber, Airbnb and iTunes have suddenly and unceremoniously upended the taxi, lodging and music industries, respectively. You could discuss that many other huge institutions and industries have followed and are adopting more nimble models that center on, and interact with the consumer, instead of dictate to the customer.


However, I would discuss that healthcare companies, specifically health insurance companies as a whole, are sadly lagging behind.


Regardless of which side of the healthcare debate you land, without doubt healthcare sustains to be critical to most of us. It is become too vital and too costly not to care about.


Various pundits have been spouting for years that the healthcare industry was simply too massive to alter in any significant way. However, with most of the provisions of the Affordable Care Act effective as of January 2014 and a sizable array of choices present to the consumer -- involving Medicare plans, Medicaid, employer-sponsored health insurance and healthcare marketplaces -- the industry can no longer operate status quo.


Healthcare is being compelled into customer-centricity.

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