Three Ways to Be More Innovative With Healthcare Advertising

 Let the future of medicine inspire you. My new go-to is bioelectronics, tiny disease-modifying tools that work sort of like a Nest temperature system. The field joins wireless miniaturization, material science, computer electronics, data science, neuroscience and electronic engineering to tap into a body's electrical impulses and teach the body to heal itself.

This is great news for the 117 million Americans who have a chronic sickness. It is about ten years away from reality, which is not that long in pharma years. But the promise of being capable to do some tasty, transformative creative has me learning all I can right now.

Construct and sell a social strategy. It is not as crazy hard as it sounds. And clients really, really need it. They know the value of being part of the conversation. Regrettably, conversations are where it all falls apart. Fair balance is so intrusive. And side effect chatter can trigger a complete course of events that nobody needs to deal with. But these are not walls. They are hurdles. We can assist our clients clear them.

There are plenty of good instances of pharma-sponsored Twitter feeds, Facebook pages, YouTube channels and Pinterest pages to pull from. Start there. Know where the FDA stands. Know your client's social media policy. Have a policy for how to handle and facilitate engagements in a way that drives both compliance and traffic. Do all of that and you will get something back: an opportunity to create a beautiful, fluid, dynamic conversation piece that really connects with patients.

Create a digital solution the world will not need to live without. Medical apps were downloaded 160 million times previous year. Good? Not really. Med tech experts interpret this information as major room for improvement in how we design digital experiences for sufferers and caregivers. There is a call to give better simplification through customization and integration. Sufferers don't need all the data at once. They want the right information one click away when they require it.