The AMA is teaming with IDEA Labs, a technology incubator, to work with students at 5 universities who are establishing new technologies for physicians that take into account how practices really operate.
In various ways, technology has not made healthcare simpler because the technology is clunky and was not designed to support physician practice workflows, says James Madara, MD, CEO and executive vice president of the American Medical Association. Electronic health records are a prime instance, he adds, noting that unlike other industries, “healthcare is not a linear manufacturing process; it is more of a systems engineering issue.”
Another issue with technology development is monolithic—the belief that a product will work throughout a delivery system when it is not flexible enough to do so, Madara notes. “There are institutions that establish their own innovation labs, but while the products are helpful within their walls, they aren’t scalable elsewhere.”
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