Monday, May 9, 2016

Are Google’s Predictive Analytics Worth Sufferer Privacy Threats?

A Google company giving predictive analytics to the NHS is finding itself in hot water after a data-sharing agreement raises queries over patient privacy and data utilization.


The healthcare industry has not always been type to Google, which has dabbled in the shallows of sufferer data and personalized health for various years now, but a promising new contract with the United Kingdom’s National Health Service (NHS) may give the tech titan with the predictive analytics proving ground it has been searching for.


data-sharing agreement between DeepMind, a Google-owned predictive analytics company, and the Royal Free NHS Trust will foster the development of an app that makes better the detection and treatment of acute kidney injuries, a major cause of emergency department visits, hospitalizations, and sufferer deaths.


DeepMind will have access to information on more than 1.6 million sufferers who visit 3 London hospitals each year to support its Streams app, a clinical decision support tool that sends care alerts and allows contributors to access test results in near real-time.

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