Full cycle marketing and branding solution, Bynder, recently became the member of HIPAA compliant to deliver protective marketing software for healthcare agencies. Requiring agencies to manage protected health data, the Health Insurance Portability and Accountability Act (HIPAA), is a certification that sets the standard for protecting sensitive sufferer data. Bynder acquired HIPAA compliancy status through a recent Coalfire assessment. Healthcare agencies can now take advantage from enhanced security through this cloud-based marketing solution.
In recent years, the digitalization and advancement of pharma and healthcare data has driven the healthcare industry to adapt. Not just do marketing campaigns require being digital and scalable, online channels are also gaining in fame. Facebook groups, online medical journals and condition-specific community websites have made it convenient for sufferers to seek health data and support.
Jami Rahman, senior solutions architect U.S. at Bynder said “At Bynder we comprehend the significance of data security, particularly for our clients who work in highly regulated industries. For our customers in the pharmaceutical and healthcare industry, making sure all of their vendors and software meet every compliance and regulatory requirements are imperative.”
Michael Gaspar, program manager, social media, HIMSS Media said “Branding across entire industries is evolving as the consumer consciousness heightens. In healthcare particularly, I consider brands are going to begin telling stories on how technology is enriching lives and healthcare delivery as opposed to pitching the shiny latest characteristics of their smart watches, pills, wearables and management systems.”
With the industry moving towards digital engagement, healthcare agencies are seeing the requirement to invest in full-cycle marketing technology solutions that streamline the journey from content creation to distribution in case to involve clients at the right moment.
Bynder is a marketing and branding SaaS solution industry based in the place of Amsterdam with clients involving KLM, TomTom, Puma, Spotify and Logitech.
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