In MedStar Health's vision to reimagine patient engagement, physicians began to look at their patients as customers, and started offering services to completely enhance patient satisfaction.
A change is happening in healthcare. Contributors no longer think of their sufferers as singular appointments and are implementing improved patient engagement strategies that target effective, efficient, and consistent patient access to care.
At MedStar Health, a nonprofit community health system serving the Washington D.C. and Baltimore area, hospital leaders see this change as a shift in how they view the sufferer.
Patients now act more like customers, stated Michael Ruiz, vice president and chief digital officer for MedStar Health, in a recent interview. Because of that, healthcare professionals require to focus on making better the consumer satisfaction.
“MedStar has made a significant investment in really thinking about how we reimagine how we engage with sufferers based on the hopes that patients – really consumers – have today,” Ruiz stated.
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