American Well's new Exchange, disclosed this week at the ATA conference in Minneapolis, provides an online marketplace for providers and clients.
Can a telehealth network be run like Amazon?
American Well is ready to put that theory to the test, with the declaration at this week’s American Telemedicine Association conference that it is opening up an online telehealth marketplace. Called "The Exchange,” the enterprise platform will give payers and contributors the opportunity to design and market their services to the general public.
“We are connecting everybody,” company co-founder and CEO Roy Schoenberg said during a packed breakfast presentation, during which he compared the new service to the rise of Amazon in 2005 and its forced reshaping of the bookselling industry.
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